Influencer campaigns can work wonders for boosting a business’ sales and building a strong customer base. Cosmetic brands use celebrities, bloggers, and influencers to endorse their makeup and cosmetic range. Beauty has always been associated with celebrities like movie stars, sports figures, and similar people. Many of the campaigns that most of cosmetic brands design revolve around celebrity endorsements. Top cosmetic brands have famous celebrities as their brand ambassadors; they have launched makeup and skincare collections on their name. This technique is quite effective for sales, marketing, and customer acquisition. A makeup item recommended by a celeb is likely to get sold more as people would be inclined into trusting their favorite actor or sportsperson. Endorsement campaigns are also used on custom cosmetic packaging for creating hype for a new product range. These have positive impact on creating affinity for a product collection and brand, especially for a newbie. Here are some examples of how endorsement campaigns can be promoted through packaging!
Celebrity Signatures and Quotes on Cosmetic Box Packaging
For cosmetic brands that don’t have a brand ambassador, this one can significantly assist them in bringing the products in the spotlight. Conduct a survey from your consumer segments to find out the most popular celebrity. Have your product endorsed by her/him with the signature. This campaign should be promoted through your packaging and other media. A celebrity that has a good number of fans and followers can make your cosmetic range an instant hit. Make sure that your product collection complements the style and class of the celeb you select for the campaign. Customers these days are quite particular about minute details and impressions.
Having Social Media Influencers’ Testimonials on Cosmetic Boxes
Having trending bloggers, YouTubers and social media makeup influencers’ testimonials on your packaging is likely to earn you a distinctive brand name. Make sure to keep it real and send gift baskets of your cosmetic range to these influencers for them to check out your mascaras, eyeliners, lip colors and other cosmetics and share real feedback. Getting honest reviews and testimonials from social media celebs that have huge fan following will be valuable for your business growth and customer loyalty. Shoppers are very meticulous about the choice of cosmetic products these days, if they will see a YouTube using and recommending your makeup on their channels and through your packaging, it will sway them into buying from you.
Promoting Collaboration for a Fashion Venture on Cosmetic Boxes Wholesale
If you have been official makeup partner for a fashion show, highlight it on your packaging to stir the interest of shoppers in your product range. A customer looking for a matte lipstick range will be compelled into checking out the lip colors that models were wearing for the ramp walk. This kind of campaign would be helpful for your new product collection launches and sales.
Promoting a cause through your cosmetic box is yet another campaign that can bring your product range and brand in limelight. If you are supporting a healthy, environment or empowerment cause, promote it through your packaging. You can tap the emotions of your potential buyers this way and they will like to become part of a business that believes in something that can influence and better lives.