A corporate event can range from a meeting among colleagues to a team-building event, and it can also include awards and recognition nights as well as conferences. Your event can be a one-day affair or an affair that stretches for a few days, but if you are planning a corporate event, it pays to know what you can do to make it a successful endeavour. But what exactly is a corporate event, and how can you make it work? We’ll walk you through the intricacies of corporate events and, more importantly, provide you with the best checklist for planning a successful corporate event.
What it is
A corporate event is simply an activity organised by a business entity, and it could be geared towards employees, clients, stakeholders, the public, or even a charity. There are various reasons for hosting such an event, which include raising funds, improving relationships, launching a new business or product, increasing sales, or increasing a company’s visibility. Corporate events can be annual affairs, or they can be one-time affairs, and you should first and foremost determine what kind of event you will have so that you can plan and organise it accordingly.
Your best checklist
1. Set the criteria and theme
First, you have to set the criteria. What is its purpose? Once you have determined the purpose, you can decide on the theme and who will be invited. The theme can vary according to the type of event you will have, but some ideas for themes include auctions, awards galas, breakfast conferences, seminars, and so on.
2. Decide if you need outside help
You should also decide if you need outside help, particularly from event professionals. Event planners such as the ones from www.oasisevents.co.uk are particularly useful if you want your event to be unique, and they’re also useful if you’re hosting a big event with plenty of attendees.
3. Determine your budget
Next, determine your budget. Decide which expenditure will add some value so you can budget well. Whatever you decide to spend on should have a return on your investment – whether it’s delicious food and beverages, entertainment, or a beautiful venue. How does it make your event more special? You have to show that it is worth the investment. Once you have decided on your budget, develop a tracking sheet, and note down your budget for every aspect and how much you can expect to spend on it.
4. Find your venue
Now, it’s time to find your venue. It’s crucial to find the proper venue because you want the right amount of space for your attendees, but you also want a location that’s accessible. If the venue has a particular selling point or ‘wow’ factor, it will add value to your event.
5. Decide on the content
The content of your event will be determined by your attendees. If it’s an internal corporate event, plan the topics to discuss, but make sure to incorporate more exciting activities to inspire attendees. If it’s an external event, you can be more creative and even include leisure and entertainment activities geared towards the likes and preferences of your attendees.
Don’t forget to find the right speakers and create the proper contingency plan as well – a plan B is always a necessity. Once the event is done, make sure to follow up with your attendees and get the feedback you need.