The packaging is used in most consumer products, including tobacco, for marketing and advertising. If tobacco advertising and tobacco promotion are prohibited in all other fields, banning them from packaging tobacco products in fascinating cigarette boxes is merely common sense. The tobacco sector argues that its publicity and promotion do not target kids or non-smokers. This involves the use of packaging branding. In reality, tobacco companies also argue that packaging has no function whatsoever in advertising and promotion and has no effect on general smoking rates. The overall marketing theory on the role of packaging as a medium for advertising and promotion contradicts this government position of tobacco companies.
It was dismissed by the world’s courts examining the problem. The inner sector files that were revealed through litigation also contradict it. The stance of the tobacco industries is that branding on the packaging does not affect the initiation of smoking. The opinions of the firms are detailed on the Tools and Resources page of the Opposing Arguments (and how to counter them). These websites are based on submissions from tobacco companies to public consultations and their court pleadings about legal obstacles to plain packaging.
Marketing and Packaging:
In addition to containing and protecting a product, packaging helps customers identify brands and distinguish between competing brands; promotes customers to change brands; launches fresh brands; and allows producers of tobacco to create and retain brand loyalty and order a premium price for their products. In its reaction to the 2012 Consultation on Standard Tobacco Packaging in the United Kingdom, Japan Tobacco International (JTI) said: Companies must be able to interact with their clients… In order to compete with other products accessible to current adult smokers, JTI invests and innovates in its packaging design and quality. JTI and other businesses… Use product packaging in a variety of respects, and this creativity range motivates attempts to distinguish the product from others. Hence it is further established that Custom Printed Cigarette Boxes offered by PakBoxes do enhance and advocate the marketing values of a cigarette brand.
Packaging and Promotion:
The significance of packaging as the main marketing tool is explained by many conventional marketing textbooks. Innovations in structural packaging can generate a point of difference that allows for a greater margin. New packages can also expand a market, capturing fresh sections of the market. Changes in packaging can have an instant effect on the conduct and sales of client shopping.
Advertise When not Allowed:
When tobacco advertising is banned, packaging becomes the main marketing vehicle. As a marketing executive from Philip Morris stated that: Our ultimate communication mode with our smoker is the package itself. It is the only communicator of the essence of our brand. Put another way— our packaging is our marketing. Public health specialists claim that tobacco packaging is particularly capable of playing a promotional function because, unlike many other products, it is constantly being removed and opened, as well as being left on open display during use and thus can act as an advertisement for cigarette packaging.
Facts and figures strongly advocate the point that the manufacturing demand for custom cigarette boxes in wholesale has increased in numbers by far and large. This is mainly because of the fact that cigarette companies have realized packaging to be their only way out when they have no other opportunity to effectively express and deliver their brand’s uniqueness and credibility in the market. While the tobacco industry vehemently denies targeting young people, internal tobacco industry documents from the United Kingdom, the United States, and Taiwan reveal that it does, and indeed tobacco firms rely on the youth smoking market for their long-term survival.
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Witnessing an exciting and invigorating cigarette box in our daily life has become a normal routine. Without putting any head to the government bans, the tobacco industry is flourishing by leaps and bounds mainly due to the enticing and somewhat inviting custom cigarette boxes. This phenomenon has been previously advocated in detail that the use of packaging plays a phenomenal role in a product’s success story and so is the case with tobacco packaging.